Alex Lichko Studio
I find where your business loses calls, leads and hours, and fix it.
Websites and simple business systems for local businesses. A call button that works on a phone, a quote form that actually reaches you, and less paperwork in your evenings.
What I look for first
- Call and quote buttonsDo they work on a phone, and where do they actually go?
- Forms and email linksDo messages reach a real inbox that someone reads?
- The first two secondsCan a stranger tell who you are, what you do and where?
- BusyworkWhich follow-ups, bookings and paperwork are still done by hand?
Where the money leaks
Most sites don't look broken. They just quietly lose customers.
These are the problems I find most often. Each one is a customer who was ready to call and didn't.
CALLS
No easy way to call from a phone
The number is buried, isn't tappable, or the button sits under a pop-up on small screens.
LEADS
Forms that go nowhere
Quote requests land in an old inbox, a test address or a spam folder, and nobody answers.
TRUST
No proof you're real
Stock photos and generic text, while your own work, team and history stay hidden.
CLARITY
Visitors can't tell what you do
The first screen talks about "quality and excellence" instead of your services and service area.
UPKEEP
Old promos and broken links
Expired specials, dead pages and wrong addresses make a working business look closed.
HOURS
Busywork done by hand
Bookings, reminders, invoices and follow-ups that could run on their own still take your evenings.
Start here
Free Website Check
Send me your website. I'll open it on a phone and a computer, click every button and form, and send you a short list in plain English: what's broken, what's costing you calls, and what to fix first.
- Checked on a real phone screen and on desktop
- Every call button, form and link clicked
- A short list of fixes, most important first
- Free, with no obligation to hire me
How we work
Four steps. You know the price before I start.
Free check
I go through your site and how leads reach you, and send a short list of what's costing you calls and time.
Fixed quote
A clear plan: what I'll build, what's not included, the timeline and one fixed price.
Build with previews
You see working versions as we go and tell me what to change. Nothing is a surprise at the end.
Launch, all in your name
Domain, hosting and accounts are yours. I set it up, test it on real phones and hand you the keys.
Proof
I build systems for businesses I know from the inside.
I'm not an agency with a portfolio of logos. I'm a business owner and a field service technician, so I've been on both sides of a missed call. These are projects I built for my own work.
TechArchive
A job-records app for appliance repair technicians: addresses, photos and service history for every call, built around how I work in the field every day. Invite-only.
Taki Yami
A sushi delivery business I ran, serving McKinney, Allen, Plano, Frisco and Princeton, with its own website and online ordering.
takiyami.com7tours
A hotel booking platform for travelers and independent travel advisors, in development.
7tours.ioWho I work with
Local businesses of every kind.
The leaks are different in every industry. Pick yours to see what I check first.
Pro bono
Free for churches & nonprofits
I build websites and simple systems for churches and nonprofit organizations at no cost: donations, volunteers, events and member lists.
I take on one or two projects at a time, with a written scope of what's included. Everything is set up in your organization's name.
FAQ
Questions owners ask me
How much does it cost?
Every project gets a fixed quote after the free check. You'll know the full price before any work starts, and it won't change unless you ask for more.
I'm not a tech person. Is that a problem?
No. You send me photos, answer a few questions about your business and approve previews. I take care of the domain, hosting, forms and setup.
Who owns the website?
You do. The domain, hosting and files are set up in your business's name, so you're never locked in with me.
How long does it take?
It depends on what we're building. The timeline is written into your quote, and you'll see working previews along the way, not just the final result.
What happens after launch?
I fix anything that doesn't work as agreed. If you want ongoing updates or help, we'll agree on that up front so there are no surprises.
Do you only work locally?
I'm based in Texas and work with businesses in the Dallas area, McKinney and Springfield, MO. Most of the work happens by phone, text, email or Zoom, so distance isn't a problem.
What's the catch with the free check?
There isn't one. If you want me to fix what I find, I'll send a quote. If not, the list is yours to use with anyone.